Slice is a company with a whole new attitude towards products that cut, slice and grate. Liquid was asked to help develop this brand from the very beginning, and we’ve participated in the development of the strategy, naming, identity, products, packaging - and of course, marketing programs. As a result the Slice brand that is capturing the attention of the media and of consumers thanks to innovative design and a sassy personality.

Nero, a long time leader in digital audio consumer software, needed a new visual style and packaging design for the release of Nero 8 Ultra Edition. Liquid was hired to take on the project, and the result is a new wave of style for a brand that already holds a dominant market position.

Liquid Agency has worked closely with Olive’s management to develop its brand from the very beginning. As a result the Olive brand has captured the heart of music lovers, and become a media darling, with articles in every major publication, from the NY Times to Playboy magazine.

After LSI Logic merged with Agere, and became a $3.5 billion global leader, they asked us to develop and launch a completely new brand for the new company.

Liquid Agency picked up a total of four ADDY awards at the 2007 AD+ Silicon Valley awards ceremony. The agency was recognized for exceptional work in the packaging, brand iden-tity and non-traditional advertising categories.