Ask Jeeves hired Liquid to develop the brand strategy, the identity, and all of the marketing materials for the launch of its new automated search marketing product. Soon afterwards, the name of the company was changed to Ask.com, and we helped transition to the new product name: Ask Sponsored Listings.

This online provider of computer memory had no clear cut positioning. They asked us to define a brand strategy and develop a brand identity that would help them grow and become a dominant online retailer and memory brand. 

When VMware asked us to help them take the brand to the next step the company employed about 300 people and looked like a start up. We developed a more sophisticated and professional image, which helped VMware position Itself for a very successful acquisition.