This leading provider of wireless intrusion prevention software wanted to expand its market by unbundling its product and delivering it in an on-demand, software- as-a-service model. We helped AirTight reposition its brand to appeal to a broader audience and overhauled its web site to support its new position and product. This Liquid Launch project was completed in 12 weeks time for rollout at the annual RSA Conference.

Slice is a company with a whole new attitude towards products that cut, slice and grate. Liquid was asked to help develop this brand from the very beginning, and we’ve participated in the development of the strategy, naming, identity, products, packaging - and of course, marketing programs. As a result the Slice brand that is capturing the attention of the media and of consumers thanks to innovative design and a sassy personality.

This online provider of computer memory had no clear cut positioning. They asked us to define a brand strategy and develop a brand identity that would help them grow and become a dominant online retailer and memory brand. 

Liquid refreshes the brand identity for All Covered, the leading provider of outsourced IT services for small businesses nationwide.

When VMware asked us to help them take the brand to the next step the company employed about 300 people and looked like a start up. We developed a more sophisticated and professional image, which helped VMware position Itself for a very successful acquisition.