Liquid was hired to develop the brand identity and launch campaign for the biggest brand in the memory industry: Numonyx. This “start up” was formed when Intel and ST Micro merged their memory units and formed the world’s largest company dedicated to memory products. The project included a wide variety of deliverables, making it one of the most comprehensive branding assignments we’ve ever undertaken.

Nero, a long time leader in digital audio consumer software, needed a new visual style and packaging design for the release of Nero 8 Ultra Edition. Liquid was hired to take on the project, and the result is a new wave of style for a brand that already holds a dominant market position.

We enter our work in this competition every year, and we’re very happy when we get one award. So, you can imagine our surprise when we received 16 of them! That’s the most we’ve ever been awarded! We’re proud and, quite frankly, a little embarrassed.

Liquid Agency has worked closely with Olive’s management to develop its brand from the very beginning. As a result the Olive brand has captured the heart of music lovers, and become a media darling, with articles in every major publication, from the NY Times to Playboy magazine.

After LSI Logic merged with Agere, and became a $3.5 billion global leader, they asked us to develop and launch a completely new brand for the new company.