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We made taxes more attractive.
For the last couple of years, Intuit - the company behind such amazingly successful products as Quickbooks and Quicken - has retained Liquid to develop the retail merchandising campaign for its flagship product - TurboTax, the No.1 rated, best-selling tax software in the world.
We worked closely with Intuit to develop the messaging strategy, focusing on the key consumer benefits. Then, we developed a number of visual approaches. Next, we tested the approach with focus groups in key geographies and used the findings to refine the approach. It is a lot of hard work, but we're thrilled with the results that Intuit has been able to enjoy.
For the 2005 campaign, Liquid developed the messaging strategy, and the design of every merchandising item that promoted the TurboTax brand at retail. The result: Sales of TurboTax products increased by 12% over the previous year.
We are very proud that the TurboTax displays were recognized amongst the best in the world. The work received both Silver and Bronze awards at the 2006 POPAI competition - the most prestigious global competition for retail merchandising. The winning entries were developed with Rapid Displays - a leading manufacturer of promotional, semi-permanent, and permanent displays.
This year over 133 companies entered the competition, which included 588 entries. POPAI presented 31 Gold awards, 60 Silver awards and 114 Bronze awards. Only 5% of the entries won the Gold this year.
Boyd has received plenty of awards.
The merchandising campaign for TurboTax includes a vast array of point-of-purchase materials for a widely diverse group of retailers, including such mega-stores as Costco and Walmart, Office Depot and Best Buy - as well as countless other retailers in a variety of categories.
Making the photos more distinctive.
Mostly due to timing considerations, we use stock photography in the creative solutions. To create a distinctive visual style for TurboTax, we modify the photos, ensuring that the imagery supports the brand platform and, in turn, provides TurboTax with a more ownable and distinctive asset.
Different stores, different displays.
Not every retail environment is alike - so we designed a variety of display solutions addressing the specific needs of a variety of retailers.
A comprehensive merchandising effort.
Besides product displays, the retail campaigns included a wide variety of POP materials, including shelf-takers, flip books, window clings, and more.
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