Plastic Jungle is poised to take advantage of the growing giftcard marketplace with a site where people can buy, sell or trade giftcards. After all, how many do you have stashed away in your drawers that will never be used? The idea is great, but the brand execution was not. Realizing that they could improve their image and prospects for success, Plastic Jungle hired Liquid to develop a Brand Platform, a new Brand Identity, and a new Website. Now, they no longer look like a children’s game site, and they’re ready for the big time.

Liquid was hired to develop the brand identity and launch campaign for the biggest brand in the memory industry: Numonyx. This “start up” was formed when Intel and ST Micro merged their memory units and formed the world’s largest company dedicated to memory products. The project included a wide variety of deliverables, making it one of the most comprehensive branding assignments we’ve ever undertaken.

01SJ is the largest biennial arts and technology festival in the US. Organized by ZER01, the event brings artists from all over the world to San Jose, where they showcase some of the most innovative art being produced today. Liquid was hired to develop a branding and marketing campaign that captured the avant garde spirit of the event.

This leading provider of wireless intrusion prevention software wanted to expand its market by unbundling its product and delivering it in an on-demand, software- as-a-service model. We helped AirTight reposition its brand to appeal to a broader audience and overhauled its web site to support its new position and product. This Liquid Launch project was completed in 12 weeks time for rollout at the annual RSA Conference.

Slice is a company with a whole new attitude towards products that cut, slice and grate. Liquid was asked to help develop this brand from the very beginning, and we’ve participated in the development of the strategy, naming, identity, products, packaging - and of course, marketing programs. As a result the Slice brand that is capturing the attention of the media and of consumers thanks to innovative design and a sassy personality.

Nero, a long time leader in digital audio consumer software, needed a new visual style and packaging design for the release of Nero 8 Ultra Edition. Liquid was hired to take on the project, and the result is a new wave of style for a brand that already holds a dominant market position.

Z brings a no-nonsense approach and an exquisite eye for detail to his design practice. The outcome is a piece of work that is simple, bold, smart, and unmistakably beautiful.

We enter our work in this competition every year, and we’re very happy when we get one award. So, you can imagine our surprise when we received 16 of them! That’s the most we’ve ever been awarded! We’re proud and, quite frankly, a little embarrassed.

Liquid has been granted the approval to proceed with the remodel and renovation of the façade of our building on First Street in San Jose. The project should be completed in January 2008.

Liquid Agency has worked closely with Olive’s management to develop its brand from the very beginning. As a result the Olive brand has captured the heart of music lovers, and become a media darling, with articles in every major publication, from the NY Times to Playboy magazine.