Just before CES 2009, Eton asked us to help them fine tune their brand, in time for the show. We accepted the challenge and worked with a small, yet very talented team at Eton to completely restructure the brand architecture, clarify their messaging, and evolve their visual style. By the time Eton went to CES they were able to showcase new packaging, new merchandising, new channel marketing tools, and a completely revitalized brand.

adidas has partnered with Dale Earnhardt Jr. to create a new line of clothing featuring the Clima Cool brand, and asked Liquid Agency to create a campaign to promote the partnership. Liquid developed an online branded experience that includes a website, a downloadable widget, a series of exclusive videos, and a set of email blasts to keep the fans excited and put both brands on the fast track to success.

Plastic Jungle is poised to take advantage of the growing giftcard marketplace with a site where people can buy, sell or trade giftcards. After all, how many do you have stashed away in your drawers that will never be used? The idea is great, but the brand execution was not. Realizing that they could improve their image and prospects for success, Plastic Jungle hired Liquid to develop a Brand Platform, a new Brand Identity, and a new Website. Now, they no longer look like a children’s game site, and they’re ready for the big time.

The retail launch of the SuperStar shoe for adidas was a big job. Well...just look at the size of those shoes! Seriously, the project was significant and it involved a photoshoot in Los Angeles with the artists that decorated the giant shoes as well as the design of merchandising materials for stores all across the country. 

The Printing Industries of Northern California asked us to design the marketing materials for its biggest annual event, the PINC show - which is attended by over 1,000 professionals from the printing, paper and marketing industries. The theme was the ‘60s and we found our inspiration in the Summer of Love in San Francisco. 

Liquid was hired to develop the brand identity and launch campaign for the biggest brand in the memory industry: Numonyx. This “start up” was formed when Intel and ST Micro merged their memory units and formed the world’s largest company dedicated to memory products. The project included a wide variety of deliverables, making it one of the most comprehensive branding assignments we’ve ever undertaken.

01SJ is the largest biennial arts and technology festival in the US. Organized by ZER01, the event brings artists from all over the world to San Jose, where they showcase some of the most innovative art being produced today. Liquid was hired to develop a branding and marketing campaign that captured the avant garde spirit of the event.

This leading provider of wireless intrusion prevention software wanted to expand its market by unbundling its product and delivering it in an on-demand, software- as-a-service model. We helped AirTight reposition its brand to appeal to a broader audience and overhauled its web site to support its new position and product. This Liquid Launch project was completed in 12 weeks time for rollout at the annual RSA Conference.

Slice is a company with a whole new attitude towards products that cut, slice and grate. Liquid was asked to help develop this brand from the very beginning, and we’ve participated in the development of the strategy, naming, identity, products, packaging - and of course, marketing programs. As a result the Slice brand that is capturing the attention of the media and of consumers thanks to innovative design and a sassy personality.

Nero, a long time leader in digital audio consumer software, needed a new visual style and packaging design for the release of Nero 8 Ultra Edition. Liquid was hired to take on the project, and the result is a new wave of style for a brand that already holds a dominant market position.